Jim Spear and his wife Liang Tang founded The Schoolhouse at Mutianyu Great Wall, a sustainable tourism enterprise which now includes three restaurants, an art glass studio, a gallery, a resort of rental homes dispersed across two villages, and an eco-retreat.

Jim Spear, cofounder of The Schoolhouse at Mutianyu, discusses the sustainable community with ICANN delegates. (DotGreen photo)
Jim Spear and Liang Tang acquired a peasant’s house in Mutianyu Village nearly two decades ago, while they lived and worked closer to Beijing city center. In 2005 Jim & Liang moved there to live full time. Mayor Li Lianting encouraged them to give something back to the community, which inspired the beginning of a growing enterprise.
Today, their venture is the largest employer in the township of population 10,000, and the multifaceted operations provide opportunities for promoting sustainability in many areas – including food, green building, community welfare, artesian glass, and eco-tourism.
Their impact, they explained, comes from a for-profit business with a social mission. They hire only local people in the community, and approach all operations with a focus on sustainability. They grow much of their own food, use existing buildings and recycled materials to build on the property, and follow sustainable operating practices. They support local businesses and strive to make a positive impact in their small community. “We are a work in progress, committed to continuous, incremental improvement.” explained Spear, who spoke to DotGreen Community, Inc and 60 guests from around the world.
The Schoolhouse was selected as the top tourism enterprise in Beijing’s scenic Huairou District in 2010 and previously earned the HICAP Sustainable Communities Award.

Liang Tang, cofounder of The Schoolhouse at Mutianyu, with Annalisa Roger, DotGreen Founder and CEO, and Jenny Bullock, DotGreen Director. (DotGreen photo)
Jim Spear credits the success of the project to collaboration and cooperation among not only his team, but to the village ecosystem as a whole. “It takes a village. And so here in this village, we have outsiders, we have people who’ve been here for many generations, we have old people, we have rich people, we have poor people, and everybody lives together. You have to find a way to live with your neighbor.” In Mutianyu the residents have done such a great job in collaboration that the Chinese government has asked Jim Spear to assist with plans for improving the economics and lifestyles of nearby townships in the district.

DotGreen’s Tour winds its way through the Mutianyu School House grounds to learn first hand of a sustainable local economy in China. (DotGreen photo)