Going Green is a Public Interest Commitment
By Annalisa Roger, Founder & CEO
Inclusiveness and collaboration are the foundation of better living for ourselves and our planet. Through a willingness to learn from one another and continually improve, we foster communication and sharing for the benefit of all. Governments and local organizations do much for their communities; still more can be realized through global treaties and international projects. GREEN is a community, a lifestyle, an expression of values that guide the way we patronize businesses and shape our own lives and affiliations. The Internet is a tremendous public gift, and citizens across the planet are ready to do their part both online and offline.
We offer the .green TLD as another piece of the global sustainability puzzle that can connect the individuals and organizations already doing their part. With .green websites, Internet users will frequent green businesses, take action through choices they make, spread awareness, education, while registrants of .green domain names will provide funding for global green projects through the DotGreen Community’s partnership with the DotGreen Foundation and EarthShare.
I recently returned home from a small gathering where I addressed entrepreneurs, business people, and thought leaders in the Northwest region of the United States. The LOHAS Forum in Portland, Oregon celebrates Lifestyles Of Health And Sustainability, the acronym LOHAS was originally coined to describe a consumer demographic. Conversations in Portland just as many I continue to have around the world remind me why the DotGreen Community, Inc. is just that, a community, and why DotGreen’s business model and application to ICANN, created through cross sector collaboration is designed the way it is.
Community and environmentalism are the fundamental drivers of the green movement, and of the DotGreen Community proposed .green Top-Level Domain. While commercial interests are clearly vital for the development of the green economy, we must not forget that it is ultimately only one of many drivers that boost sustainability worldwide.
DotGreen friends, International Bureaus and global community supporters as well as DotGreen’s celebrated environmental advisors, Internet industry experts, experienced business advisors, and staff all propose to make a difference in the world we live in for the interest of all people and our planet. The recent Public Interest Commitment (PIC) request afforded DotGreen a chance to reaffirm its long-lived GREEN intent and commitment to the global community. I love the Internet; and with .green online, all of us will have the opportunity to learn and think about our own Public Interest Commitments to one world, one Internet, ourselves, and each other.