It was another inspirational year at the LOHAS (Lifestyles of Health and Sustainability) Business Forum in Boulder, Colorado! DotGreen had the chance to sponsor and attend the three-day summit on business and sustainability, led by Executive Director Ted Ning.
The attendees are a synergistic mix of organization types and backgrounds – there are non-profits, businesses, and entrepreneurs in fields ranging from online marketing to holistic products, and all with a common interest: meeting environmental and humanitarian needs, and building a better world.
We met people engaged in varying businesses, and hailing from all regions of the globe – individuals representing LOHAS communities in the Philippines and Korea gave us a glimpse into the values and expectations of LOHAS consumers and businesses in those regions.
The keynote speakers shared their personal stories and details about their business ventures. Seth Goldman, the Co-Founder and “TeaEO” of Honest Tea, explained one of the keys to the success of the Honest Tea brand – their commitment to staying true to core values even as the company growth skyrocketed. A large investment by Coca Cola might have meant a change in product sourcing or quality, but Goldman explained that their commitment to fair trade and organic products guided their decision-making and allowed them to provide consumers with the tea they had come to expect.
Another keynote presentation brought together new business partners to talk about their experiences with green cleaning companies – Adam Lowry, Co-founder of Method, and Tom Domen, Innovation Manager at Ecover. They discussed their positive outlook on being able to collaborate, and each shared their personal beliefs on building green businesses and brands. Lowry emphasized the opportunity and responsibility that businesses have to be a force for positive change. Domen reframed typical ideas about consumer products; rather than making cleaning supplies “less bad”, he said he is aiming to make something restorative. Innovations in his industry include recycling plastic pollution that was removed form the ocean to make bottles, and cleaning solutions that actually promote the growth of beneficial bacteria.
Prashanth Ramakrishna, CEO of Unheard Voice, shared his perspective as a young man, and urged the audience to pay attention to the Millennial generation as emerging leaders and increasingly conscious consumers. His presence was a great reminder of the importance of working toward global sustainability now, to ensure that young and future generations can enjoy a healthy world.
The LOHAS Forum was a great chance for the DotGreen team to reconnect with the LOHAS community and share ideas and inspiration with leaders in sustainability. The theme of this year’s conference, “From Upstream to Mainstream” is appropriate for the green movement and for the LOHAS community and fits well with the concept of bringing LOHAS concepts on-line via .green. Attendees and presenters are striving for better alternatives for people and planet, and are already bringing seemingly unlikely innovations and ideas to a growing audience. It was uplifting to be a part of the LOHAS event, and we look forward to staying connected with this community as we launch the .green TLD.