[Video] How Green is Your Internet? Really, really green.

A slightly dated, but still relevant and fascinating video about the impacts of online activities that we might not often consider – it points out that the benefits of the Internet are not without downside, since our increasingly connected online world requires a massive amount of energy to feed servers.

Problems presented in the video, however, are largely solvable, evidenced by the expanding list of Internet companies taking steps to green their own operations – there are increasingly viable and widely used alternative energy data centers, and the fact that such a large amount of traffic is owed to a few organizations makes each of those companies’ commitment to green energy influential. One long standing campaign calling for Facebook to “unfriend coal” proved influential last week, when Facebook and Greenpeace came together, pledging to collaborate in developing renewable energy centers, and encouraging other companies to do the same.

Chances are, without a certain tool, the campaign would have been a whole lot less effective. You guessed it – the Internet. We’re connected in ways previously impossible, and the capacity to educate, share resources, and facilitate global progress make the Internet the most vital tool for green that our world possesses.

Perhaps most importantly, inventive collaboration is becoming commonplace – Greenpeace and Facebook pledging to work together is certainly testament to the powerful uniting capabilities of a platform and a movement affecting us all.

The Internet continues to allow the green movement to flourish – increased transparency and accountability for companies and governments incentivizes best practices, putting influence into the hands of billions of global citizens.

DotGreen is preparing to further boost this movement with the .green Top-Level Domain. While certainly cognizant of the impact of servers on environmental health, we have our sights set on a greater goal than guilt-free web browsing. A common ground to unite business leaders and non-profit groups alike will host an exciting array of innovative collaboration, ushering the Internet into a new age of environmental and social impact.