DotGreen submitted to ICANN an application that not only complies with technical and financial requirements, but also expresses DotGreen Community, Inc. commitments to sustainability and authenticity in providing the green community with a domain name space online focusing on the social, environmental and economic aspects.
The Mission/Purpose of .green, as described in the ICANN application, is as follows
DGC’s mission is to provide and manage the .green address space in a responsible, global, inclusive and secure manner to positively enhance the impact Internet users can have in the world’s shift to a greener economy, renewable resource utilization, responsible business, and sustainable lifestyles. This will result in a collaboration known as a: Global Response to Environmental and Economic Necessities, or .green online.
This adoption will represent a global response as businesses, non-profit organizations, communities, individuals and governmental agencies across the world showcase their commitment to sustainable practices. The .green TLD will serve, represent, and drive the global green movement online. Connectivity, awareness, sharing, transparency, innovation, and collaboration the Internet affords, will enhance the green movement online. At the same time, .green domain name sales will be an automatic vehicle for philanthropy to support people and the planet in all regions of the world, giving all .green registrants and users the value of information, and community action around common issues of sustainability on a global scale.
The purpose of the .green TLD is to utilize the Internet for good. This altruistic purpose behind the design of the .green TLD will provide benefits to Internet users, registrants, the green community and the world as a whole in a multitude of ways including but not limited to:
- Promoting Competition, Consumer Choice, and Consumer Trust
- Supporting the Green Movement
- Boosting the Economy
- Embedding Charity and Philanthropy
- Cultivating Community
Read the full Mission/Purpose, as expressed in the ICANN application Question 18, HERE